About Us
Our mission is ensuring all children are celebrated on their birthdays during life’s hardest moments.
Life's hardest moments look different for every family’s circumstance that make birthday celebrations feel impossible: unexpected medical bills, job loss, housing challenges, family crisis, or simply making ends meet on a tight budget. If you're working with one of our partner agencies, ask about being referred to shop in the Birthday Market™.
The question we asked ourselves
How can we celebrate birthdays while honoring parents' dignity and their knowledge of their children?
The answer we created
The Birthday Market™, flipping the birthday hat on traditional charity by empowering families to choose their children's birthday gifts instead of receiving donations selected by others.
Traditional Gift Giving Programs vs Birthday Market™
Those are charity.
Ours is empowerment.
The Birthday Marketâ„¢ Model
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Choice. Parents and caregivers select gifts based on their child's actual interests and preferences.
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Personalization. Names, preferences, and individuality are honored in every detail.
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Intention. The child knows their families/caregiver thought about them specifically.
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Strengthens Family Bonds. Family-chosen gifts tell children 'they know me' deepening connection rather than creating distance.
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Lasting Impact. The message 'I'm worth celebrating' stays with children far beyond their birthday, shaping how they see themselves for years to come."
Watch the Birthday Market
Meet Our Board of Directors
Our Board brings diverse expertise and shared conviction: families deserve resources and respect. Parental choice isn't just dignified—it builds self-worth and strengthens bonds.
Benita Webber
Executive Director
Kyle Harris
Board President
Melissa Rohr
Board Secretary
Zeeshan Lohi
Board Treasurer
Patrice Wright
Board Director